Shiseido x King Power “The Beauty of Thailand” Exclusive Set
Shiseido Travel Retail has partnered with King Power International Company (Thailand) to deliver a major promotional campaign which captures the unique beauty of Thailand.
The initiative saw the Shiseido brand collaborate with Thai artist Riety Darisa K and influential Chinese fashion and lifestyle blogger Magic Yang (杨梦晶) through a 360˚ programme that included compelling social media and digital content, high-profile in-store activations and Travel Retail Exclusive (TREX) products available only at King Power Thailand stores.
With Riety as her consummate guide, Magic was taken on a spectacular tour of Bangkok, the capital city of Thailand, where she discovered a melting pot of art, beauty and culture. Her eye-opening trip to the Kingdom was captured in an evocative promotional film, called ‘The Beauty of Thailand’.
The digital activation created significant buzz in King Power Thailand’s main store at Bangkok Suvarnabhumi Airport and in the King Power Srivaree Complex (downtown) store. The airport activation, centers on a pop-up store offering complimentary skincare treatments and lip makeovers, as well as a Photo Booth installation where travelers can personalize their photos with Riety’s Thai-inspired visuals to be printed onto their very own customized luggage tags.
Riety has created three intricately crafted artworks – with traditional and modern influences – to bring the distinct yet harmonious facets of Thailand to life:
Providing further differentiation and adding to the Sense of Place focus, Shiseido has developed an exclusive skincare set (pictured below) specially curated by Magic Yang and packaged in bespoke sleeves featuring art by Riety.
Available only at King Power Thailand stores, the limited edition set includes Magic’s skincare favorites: Ultimune Power Infusing Concentrate for Face, which strengthens skin’s health and its ability to resist signs of ageing; and Perfect UV Protector SPF50+/PA++++, featuring powerful sun protection technology that increases in efficacy upon contact with water or perspiration. Customers spending THB 14,000 or more on Shiseido products can receive a ‘The Beauty of Thailand’ cosmetic bag as a gift with purchase, while those spending more than THB 16,000 on Shiseido products can claim an additional Shiseido tote bag. Exclusively online only, customers spending THB 12,000 or more can receive a ‘The Beauty of Thailand’ cosmetic bag as a gift with purchase, while those spending more than THB 14,000 can claim an additional Shiseido tote bag.